The global arena is one of unified information and communication today. Enhanced technology has made the world a global village and now exclusive and offshore companies are empowered to act as an extension of the main business. With the help of outsource software development vendors it is easy to lure to big game hunters from the international business rostrum into your company’s interests. The processing handled by the outsourcing or BPO(Business Process Outsourcing) industry takes any small or medium scale business into the global foray.Investigate and then identify:You can now give your business the marketing and sales edge by investing in software development India outsourcing relationships. Not only does the firm benefit from 24×7 cover; but is also secure and safe from risks commonly associated with lack of cautionary planning. When shopping around for the best outsourcing service provider you should look into the company’s ability to address advance screening and fieldwork. It helps to identify the best software outsourcing partner from the listed companies of repute and long term standing marketability.As a corporate client you should make your demands on the outsourcing services for software development. You should nose around online as well as offline for a service provider who partners your business interests. The company should be geared to handle and minimize middle-management attrition. The shortlisted outsourcing company should also be able to avoid delay and security issues that arise out of employee turnover. The head hunt is easy – look for a company that is well-managed and cost effective, preferably in India, where people are known to stick on for respect more than the money. It is better to evade the young firms and hunt out the medium-sized software development firms that give you an assurance with that respect.Be picky – it is your business health in question!These are usually the ones replete with reputation and history in the industry and armed with experienced human resources management teams. They are the ones that rank in recruiting processes, supported by technology and HR strategies to optimize employee selection and capitalize on the local labor pool. The overall aim of the outsource software development company or the software development team allotted to your company should be the success of your operations. It is imperative to remember that a good outsourcing company will always display professional indemnity insurance and assurance on no social indemnity over temporary software team dismissal.You should only sign on the dotted line after investigating the litigation overruling the likelihood of Errors and Omissions and Commercial General Liability(CGL). The company chosen for outsourced software development, should be result oriented and one that offers pilot project runs to earn your trust, at least a few free hours, over the first one week. The in house team should be able to determine market feasibility of your company and identify possible variables. The provider’s compatibility and capability should be part of a transparent business service. The partnering software development company should also be one that adds value to the dynamic consumer environment you set up within your real time business arena.Identifying the best:Identifying the best from an array of software development outsourcing service providers is easy if you have your interests in sync with the industry-specific and latest software architectures and platforms. The set up should meet your business demands with regards to IT communications infrastructure, process engineering and deployment of professional management systems. A good software development vendor will track with you and not ahead of you and the company’s operations, while consistently maintaining communication and devising monitoring proprietary technologies
The Whale Hunters like to talk about the “aperture of perception” – that lens through which you focus your prospects’ attention and govern what they see and experience.Everything that touches the whale (big company prospects) contributes to the buyers’ overall perception of you-for example:* Telephone answering
* Print materials and proposals
* D&B profile
* TestimonialsWhales are afraid of smaller companies; they feel safer with other big companies, like themselves. Yet they want the advantages that a small company can offer-undivided attention, innovation, agility, speed of decision-making. Trouble is, they won’t buy advantage when they’re fearful. So the key is to allay their fears by controlling the aperture of perception. Show them many signs that look like, sound like, and feel like “large.”Here are seven steps to looking larger:1. BrandBrand your product or service, not your key person or people. The founding entrepreneur often starts our selling, delivering, and managing-especially in a professional services company. The sooner you can shift the customer’s focus from an individual to a service brand, the faster you will be able to grow and the larger you will appear.2. TeamEven whales may have bios of their leadership team on the website. But these are professional and objective. On your website and in your literature, eliminate any references to hobbies, pets, and other folksy traits; use uniform head-shot or business casual photos3. LocationIf you are based in a small city or town and want to do business with big-city whales in other states, establish a big city presence in one or more of your target areas. This can be as simple as a virtual location through an executive center or other shared office space arrangement. A professional receptionist, find-me phone service, and local address will send the message.4. WebsiteMake your website all about the buyers, not you about you. Who are you trying to attract and what will they be looking for? Some good whale websites are organized according to the size of the customer who is visiting – i.e. consumer services, small business services, enterprise services. Consider how your this kind of distinction could help your website achieve the right tone for both whales and non-whale customers.5. NicheBe careful how you present your niche in digital and print materials. WBE/MBE designations are a good example. They position you as a subcontractor and/or a company competing for set-aside projects. If that is the position you intend to occupy, then go for it. But if you also want to be a prime contractor and compete on an equal footing with bigger companies, you will find it extremely difficult to change a whale’s mindset about that pigeonhole in which they’ve placed you. In fact, it could be a reason to have completely separate divisions or companies, one marketed as a WBE/MBE and the other not.6. Media/News PageWrite a press release each time you sign a new customer, receive an award, achieve a revenue milestone, appoint a new employee or give a raise. Post the releases on your website and maintain a news page with links to each. These press releases have little news value except to you, but they send a message that you are a company that sees itself as newsworthy. On your media page, offer contact information for how media people should reach your PR team-even if that is through your primary phone number and a [email protected] email address.7. Product/Service White PapersInvest in preparing white papers to supplement your marketing copy. A white paper is a report that makes a business case or explains technical details. It places your products/services in a broader business and technical context. Promote these as free downloads on your website and include them as appropriate during a sale. The white paper is not primarily about your product or service but about what it helps the buyer to accomplish and /or how it works. Consider including industry white papers, written by others, on your website to help educate your prospects.
I’m anticipating many changes in the travel copywriting and content creation world in 2014. If you are a company in the travel and hospitality industries I would like to ask you a question.Is your content addressing the need of your ideal clients or are you still stuck with not knowing how to create content? Since returning from South America, I’ve done research and discussed with my clients about our travel copywriting services and strategies.Here are five tips to hiring a travel copywriter:One: Knows and understands your ideal client’s needsHiring a travel copywriter or content writer who can’t feel the emotions and hear the voice of your ideal client is not going to cut it. A travel copywriter who has not been overseas or never went through immigration and customs will not understand the hassle your ideal client may have to go through. So if you need content for tips to international travel or lessen your stress when traveling overseas – a travel copywriter who has not been through the experience may not be able to write effective content.For example, when I wrote for a wellness and travel company, one of the prerequisites was that I try out their products. I smelled and touched them, wore them on my body and used them. That was the only way to understand the products and successfully describe the texture, smell and anything that the ideal client needed to know and feel before making a purchase, which leads us to tip #2.Two: Knows the products or servicesJust like the tip above, I need to know the products or services that I write about. I have more authority and power in my copy and content when I know the products or services well.I’ve not been to Africa. When I was hired by Sandfield Travel to rewrite content on their website two years ago, I felt overwhelmed and charged way less than what I would have normally charged. I researched, studied the photos, watched videos and worked really hard in ensuring the content was SEO-friendly and keyword rich.In my opinion the content could have been better if I had walked the streets of Uganda or personally volunteered in the orphanages. I’m just being honest now that I have done more travel copywriting compared to two years ago.If you are marketing a destination and need someone to work on your blog, email newsletters and social media platforms, make sure you take this tip into consideration. This is connected to tip #3…Three: Have first hand experiences (in the travel and hospitality industries)
Not all travel copywriters have traveled to every country in the world but some of us travel more or less than others. After traveling to South America for eight months (39 countries in total), I know I can write better content on South America now compared to last year.All I had was just second-hand information. At the moment I know how it is like to have altitude sickness, I can describe in detail the city of Cuzco or Machu Picchu or the difference between the Otavalo Market in Ecuador and the Witches Market in Bolivia.Another crucial first hand experience that sets a travel copywriter apart from others is an experience in the travel industry. If we had time, I would sit with you over a cup of coffee or tea and tell you all the tales of being a travel agent/tour consultant/ticket agent/tour guide and more (12 years of tales!!). Nothing beats first hand experiences.Four: Understands WordPress Content Management System (CMS)WordPress is no longer just for bloggers. Companies like CNN, eBay and Oprah are using WordPress. I am referring to self-hosted WordPress websites. It is user-friendly, allows you to update or edit your content without the need to code, mess with html or hire a techie person to help you out.You can easily go into your back office to delete, add or update content, images or videos.Most travel and hospitality companies hire a travel copywriter because they don’t have the time to write, manage and publish content through blogging and other platforms. A travel copywriter that can do all the work for you and understands WordPress CMS will free up your time and let you focus on other money making activities.Within WordPress you need a travel copywriter that understands meta descriptions, focus keywords and other things related to producing and publishing relevant content on your website.Five: Knows how to seamlessly connect your blog content, e-newsletter and social media platforms
You are not optimizing your content marketing strategies if you are not connecting your blog with a newsletter and social media platforms. A travel copywriter that uses all these three channels constantly in his or her own business understands your needs as well.I believe in being consistent in writing my own blog posts, newsletters and engaging with followers on Twitter. I must admit I am not always consistent in my social media platforms but I’ve not stopped blogging and publishing my weekly newsletter since I started blogging in November 2010 even when I was traveling at sea and in the remote areas of Peru. That’s what it means by ‘walking the talk’!Finally, a travel copywriter that believes and sticks to deadlines and cares for your success.