Over the past few years, the field of online business has grown to a huge scale as budding entrepreneurs realize the ease that comes with setting up their own business. However, with many of these new business owners going in blind as it were, many of these businesses have ultimately failed. Often, these failures will be caused by similar problems, namely being the business owner in question being unaware of the difference between online and offline business. Although the principles behind running these businesses are somewhat similar, online business requires a different approach in terms of promotion and execution.Nevertheless, there are a number of business principles that can be applied to both online and offline businesses in order to launch them successfully. How they do after their initial launch will be determined by the action plan of the business owner, but by applying these principles, many of the mistakes made by new online businesses can be avoided.Stay Ahead Of Your CompetitorsAlthough it can be beneficial to utilize many of the practices of similar, successful online businesses, in order to be a success it is important to develop these practices further in order to stay ahead of competitors. An online business that appears to the consumer to be a cookie-cutter of another, will simply fail as they are not offering anything unique. The web allows new online businesses to research their competitors in order to identify what does and does not work for their target market. Never underestimate the importance of research and changing your findings to suit your unique business and eliminate falling into the background.Trial and ErrorSimilar to offline businesses, it is essential that you test out every aspect of your business from the design to promotional campaigns and so forth. The effectiveness of your website in terms of attracting visitors is important, as are the online marketing tools you have utilized. Investigate into how much traffic these factors bring and in turn, how many sales are accumulated compared to your percentage of visitors. A business will always need to test out and and apply new features in order to remain fresh, unique and relevant.Content Is KeyAs a consumer, we will be deterred by products or services that do not offer us a satisfactory level of information regarding a product or service. The same applies to your target market, so it is vital that you provide clear, concise, professional content regarding your business, services, products and so forth. The web is predominately used as an information resource so the more information you can provide your customers, the better. In terms of online promotion, professional material will need to be added onto various online platforms frequently in order to aid your search engine performance.It’s Not Just About PricingOne of the main advantages of online businesses to the consumer is that they will more often than not; find their desired items in a range of varieties and prices. This makes online purchasing much cheaper, therefore attractive than offline means. However, it is more than just offering the consumer a cheaper alternative to a competitor. Combine a reasonable, realistic pricing system with a range of unique selling points and ensure that these points are well advertised- both on your site and other platforms utilized.Remember: Customers, Not Visitor StatsAs any online business owner will know, the level of traffic your site receives is connected to the amount of sales you will typically generate. However, it is important to remember that you are dealing with real, legitimate customers and as you would ensure your customers received excellent service from the beginning to end of a transaction in an offline scenario, the same must be applied to your online business. Although you may not be dealing with them in a face-face manner, showing thanks for the customer’s time, interest and sale is imperative. Furthermore the implementation of an after-care service is important to help the overall satisfaction of your customers which may affect your overall reputation.It can be relatively easy to make your online business a success once it is off the ground, but only if you ensure to apply sound, simply business principles to every aspect of the company. Just as an offline business must be cautious of its appearance, promotional efforts and customer service, the same must be considered for online businesses. Although the way in which business is carried out is different, the principles of each method are parallel.
Inbound marketing, or any form of online marketing for that matter, has pros and cons just like your traditional avenues for marketing. Inbound marketing takes considerable time and on most instances the leads do not generate over night. The biggest pro of inbound marketing however, is that your leads are pre-qualified. Almost 100% of your leads will be people looking for a particular product or service and by searching Google or other search engines, your name, website, product or service has the potential to show up in rankings.What does this mean? When you allow people to choose you or your business you become more than just a provider you become a source of knowledge or expertise in your field.Let’s give you an example of how this could work in real life. You blog about fashion design and because you own a boutique you are very knowledgeable about fashion. Since you have been blogging about fashion and have used several relevant terms to people searching for fashion tips, hot trends or local clothing, you begin to climb in organic search rankings. Emails and phone calls begin to trickle in (inbound) from people asking about your store and clothing.Since they have taken the time to search and find numerous articles you have written about fashion and clothing you stock in your store, people begin to visit your store or website looking for the hottest outfits. Why? Because they know your store carries certain brands due to in the inbound marketing efforts of blogging about those brands.This happens all over the world and can be used for any product or service. When you are able to provide valuable content and cast your pole in the consumer pond, your business is extending its hand to those that are in need of your product or service. You’re generating exposure through inbound marketing efforts to do the selling for you. Your not picking up the phone to cold call people during dinner. When you give your customers the opportunity to find you they are not only interested in your product or services but they will also be more willing to open their wallets.One of the biggest cons of internet marketing or inbound marketing is that it takes time. By time I mean months, perhaps longer. It truly depends on how focused your efforts are and how saturated your area of expertise may be with other businesses. There are certainly no shortage of clothing stores so it’s imperative that you separate your store and clothing from the rest. If your clothing is more expensive than the Gap, be prepared to explain to the customer why and what makes your clothing different from the Gap.Internet marketing works the best for niche businesses so giving an explanation on why your clothes or services are more expensive and sometimes declining business is all a part of the process. You don’t need to make every sale for every customer that contacts; in fact I would recommend saying no every so often if you feel the customer does not believe in your businesses services.The companies that are able to bridge the communication gap between consumers and providers are the companies that succeed. Eventually you will find out that it will become necessary to implement some form of inbound marketing to cast your business pole.
Want to get paid to travel? There are dozens of careers in travel that are not only rewarding, but also pay well.Some of these opportunities involve finding a salaried or hourly wage-paying job, like becoming a traveling nurse, an airline hostess or pilot, a traveling chef, a cruise ship worker, yacht crew member, a massage therapist or hospitality worker at a resort.There are several other travel careers that are easy to enter, let you go wherever you please, make money as you go, and even earn royalties for years from the work you do today.Not only that, but you have the choice whether you want to make this your full-time occupation, or only a part-time travel job, when you have the time and desire to see the world, and make money doing it.Get Paid to Travel Career #1: Lead Tours for Fun and ProfitDo you have an interest like yoga, wine tasting, cooking (or simply eating), writing poetry, painting, coffee, art history, or snorkeling? If you have a hobby, an academic interest, or particular expertise, you can find people with similar interests to pay you to take them on vacations with you.Know something about wine? Lead a tour of wine country in Argentina, Italy, South Africa, even Morocco or China.Get paid to lead tours to your favorite places in the world, or to the places you have always wanted to go.Though you do not need to become a travel agent to lead tours for profit, you can make more money if you do have the ability to book the airfares, cruises, and accommodations of your clients yourself.Get Paid to Travel Career #2: Make Travel VideosVideo sharing sites like YouTube are very popular, and resorts will pay you to create videos for them in the hopes of getting more business.There is very little barrier to entry in this field, and not much competition. In fact, you can get started with a Flip recorder, or even the video camera on your phone. If you have $400 or $500 to invest in a quality digital video camera, you can make even more profit by creating travel videos to sell on Amazon.You will need a laptop and some video editing software – and the desire to have complimentary stays at some of the world’s best resorts while they pay you to work!Get Paid to Travel Career #3: Write Travel ArticlesIf you can write a postcard, then travel writing may be the career for you. Many publications look for short reviews of restaurants and hotels from new writers. Then, as you become more established, you can get paid more for longer articles.Better yet, often resorts, hotels, restaurants, and other travel-related businesses will offer you their services at no charge in return for a review.In most cases, you can republish the same article a number of times, drawing a check each time the article is printed in a different publication.You might at some point want to write a travel guidebook, for which you could earn royalties. You can also publish your articles on web travel directories that share advertising revenues with writers.Get Paid to Travel Career #4: Sell Your Travel PhotosThere are several ways to make money with a career in travel photography.You can combine travel writing and photography to earn more by submitting photos with your articles.Also, you can upload your photos to online stock photography sites, and every time someone buys your photo from the agency, you earn a commission.Even if you don’t have your own website, you can sell your travel photos online in a number of ways. You can sell prints of all sizes, posters, postcards, calendars, screen savers, even t-shirts and coffee mugs with your images on them.You can also sell your work as fine art from the walls of coffee shops, restaurants, and galleries.Get Paid to Travel Career #5: Start a Travel PublicationWith your own website and newsletter, you can combine as many of the above methods as you want. You can publish only the content you create – articles, photos, and videos – or you can invite others to submit their work to your site, too.Having a quality website gives you instant credibility and immediately establishes you as an expert in your field, whether it’s luxury travel, cruises, coffee, yoga, wine, or any other interest.You can make money through advertising, promoting your tour business, selling your photos, and by referrals to hotels and other travel businesses.These five careers in travel can not only help you get complimentary stays in resorts all over the world, but they also allow you to actually get paid to travel.